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All work

Launch campaign

Sample layout for a launch campaign that brings PR, design, content and social media together.

Illuminated billboards on a city street at night

01The brief

The starting point: what was being launched, who needed to hear about it and what a successful launch looked like for the client.

02Our approach

How the disciplines were brought together around one message, planned across PR, design, content and social media.

03Creative execution

The campaign as it ran: launch visuals, photography and video, media outreach and the social rollout.